Local SEO is one of the best ways to increase revenue without a huge marketing spend, and it all starts with a properly optimized GMB profile. Local search engine optimization (SEO) is the process of increasing a business’ visibility in local results by improving those three factors. Your business also appears on Google Maps, and the higher up the list of local results your business is, the better.Īccording to Google, the rankings for these local results pages are based on three factors: distance, prominence, and relevance. Local results have a prominent spot on results pages after paid ads, but before organic search results, as you can see in the example below. They allow your business to be featured in local search results for common queries. Google My Business (GMB) profiles are one of the best ways for multiple-location businesses to improve the visibility of their locations online and in the community. So if you’re looking to increase your local business revenue and save time and money on costly marketing efforts - here are some of the best ways to use Google My Business for multiple locations. We’ll talk about this transition in greater detail below. In 2022, Google My Business has evolved to be called Google Business Profile (GBP), but the focus is still on local SEO for small businesses. They’re also easy to set up and maintain and can help bring in serious revenue for multiple-location businesses or franchises. GMB profiles help drive customer engagement by listing businesses in Google’s local search results and on Google Maps they also help small businesses with their SEO.
GOOGLE MY BUSINESS APP ONLY SHOWS SHARE PROFILE BUTTON FREE
When it comes to marketing for multiple location businesses, one of the best free tools to help save time and money is the Google My Business (GMB) profile.
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